Art Direction Projects

Speculative Burberry Campaign

A Burberry campaign rooted in the English countryside, set against the chalk cliffs of Seven Sisters and the rolling South Downs. Referencing the brand’s ongoing dialogue with rural landscapes, the project situates Burberry outerwear within open terrain shaped by wind, weather, and quiet movement.

[view]

London, 3pm

This editorial captures the emotional terrain of Gen Z today—where two people the same age can live parallel lives defined by wildly different levels of stability. One is overworked. The other, overlooked. Both are navigating the weight of expectation in a time of uncertainty.

[view]

Homeseek

Homeseek explores how heritage and identity can transform even the most ordinary environments. By placing chacters in settings of routine and labor -- like a laundromat-- the work highlights the tension between the everyday and the ceremonial.

[view]

SYMELA

In collaboration with SYMELA’s founder, art directed a campaign highlighting the brand’s latest jewelry collection.

[view]

Dizziak

A collaboration with Dizziak, a distinguished haircare brand recognized for its commitment to inclusivity and authenticity, to develop a compelling and impactful social media campaign. By working closely with founder Loretta De Feo, we effectively captured the brand's signature East London aesthetic, enriched by her profound passion for '90s culture, hip hop, and vibrant energy

[view]

I Can Imagine

This project reimagines fashion as a tool for dialogue, challenging the misconception that the visually impaired community does not engage with clothing. Developed in collaboration with visually impaired individuals, the piece centers their lived experiences, translating personal narratives into both visual and tactile form.

[view]

Disrupt

Disrupt is a project by Sabrina Colonese Dibello that explores the unexpected connection between health and fashion, revealing a surprising truth: many sportswear fabrics, designed to support physical well-being, can actually harm the skin.

[view]